Polaroid portraits of the Amara team pinned to a board

Why we builtAmara

Everyone deserves to feel heard. Especially the generation that spent a lifetime listening to everyone else.

How Amara came to be

Amara began with a question we couldn't stop thinking about. Why, in a world that's more connected than ever, are so many older adults spending their days alone?

We saw it in our own families. Children had moved away. Friends became fewer. Technology promised connection, but often made it harder instead.

The problem wasn't a lack of love. It was a lack of everyday conversation.

That's why we built Amara. Not another app to learn. Not another screen to navigate. A voice that feels natural. One that listens, remembers, and is there whenever someone feels like talking.

Because growing older shouldn't mean growing quieter.

What we believe.

  • Our vision

    A world where ageing is shaped by connection, dignity and belonging. No one should grow old alone.

  • Our mission

    We help older adults live happier, more connected and more self-determined lives, with an empathetic digital companion by their side.

What we're here for

Amara was built to make growing older feel a little less lonely and a little more connected.

We created a voice-first companion that helps with everyday life through conversation, gentle reminders, and moments of curiosity and joy. Every part of the experience was designed alongside older adults to feel simple, familiar, and reassuring. No complicated menus. No surprises. Just a conversation that feels natural.

Today, Amara is part of daily life for families across the world. Every conversation, every remembered appointment, every shared laugh reminds us why we started, and why we're only just getting started.

Family stories

What families say about Amara.

Good technology doesn’t replace us — but it fills Grandma’s quiet hours when we can’t be there. Read how Amara enriches everyday life.

Portrait: Grandad Manfred
“I can ask Amara anything and have a proper debate with her. That's fun!”

Grandad Manfred, 82

Portrait: MARTINA

MARTINA, 60

★★★★★

“Mum calls whenever she feels like it now. Not because I wrote down the steps for her.”
Portrait: ROSALI
“I ask, and Amara answers. Nobody has to order or set anything up for me.”

Grandma ROSALI, 78

Portrait: NOAH

NOAH, 35

★★★★★

“I send a photo from the train, and ten minutes later a voice message comes back.”
Portrait: Grandma Gerda
“I love that I can just say what I want!”

Grandma GERDA, 90

Portrait: Jenny with her grandmother

Jenny, 26

★★★★★

“So good!! Grandma has huge fun with the games and podcasts. She keeps discovering new topics.”

Reserve yours for the family

Give Grandma Amara.

A grandmother and her daughter smiling together next to Amara Home.