Now accepting ambassadors

Help us change how the world grows older

Club Amara is a crew of creators, caregivers & advocates who believe aging deserves better conversations — and better content. You bring the story. We bring the mission.

Nurses, silver creators, sandwich-gen storytellers — no million-follower minimum.
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POV: you call Oma and she's already mid-convo with Amara 🥹

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3 things her companion remembers that the family always forgets.

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The "between visits" loneliness nobody talks about.

original audio · amara
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@amara_companionFollow

Dad hasn't felt this independent in years. ❤️

original audio · amara
❤️💬📤🔖
Reels
@amara_companionFollow

POV: you call Oma and she's already mid-convo with Amara 🥹

original audio · amara
❤️💬📤🔖
Reels
@amara_companionFollow

3 things her companion remembers that the family always forgets.

original audio · amara
❤️💬📤🔖
Reels
@amara_companionFollow

The "between visits" loneliness nobody talks about.

original audio · amara
❤️💬📤🔖
Reels
@amara_companionFollow

Dad hasn't felt this independent in years. ❤️

original audio · amara
❤️💬📤🔖
What is Amara

A digital companion for the quiet hours of everyday life

Amara is a voice-first AI companion for older adults — built in Berlin, designed for the moments between visits. Not a medical device, not a replacement for family. Just someone to talk to.

Mia and Max, our AI personas, remember what matters: the grandchild's exam, the morning medication, Saturday's football match. They listen without judgement and keep the mind engaged. We exist for one simple reason — the days shouldn't feel so quiet.

4.9★
App Store rating
50,000
App downloads
100%
GDPR compliant · Made in Berlin
Voice
First, no complicated tech
Why join Club Amara

More than a brand deal.

Six reasons creators stay. Keep scrollingto meet every one — Mia's listening.

01

Get paid for your craft

Fair compensation for every campaign. We pay for your craft — not your follower count.

02

First to try everything

Early access to new features. Shape the product with real feedback before anyone else.

03

Stories that matter

No cringe scripts. We co-create real stories about family, aging & connection.

04

A real community

Fellow ambassadors, exclusive events, and the team behind Amara in Berlin.

05

Grow with us

Long-term partnerships over one-off posts. As Amara grows, so does your role.

06

Make real impact

Every piece reaches families navigating aging. Not just brand work — meaningful work.

Who we're looking for

You don't need a million followers. You need a reason to care.

Pflege & caregiving

Care professionals & advocates

Nurses, caregivers, or anyone who speaks to the reality of aging and eldercare with authenticity and respect.

Family & generations

Adult children & sandwich generation

Creators caring for aging parents while raising their own families. Your audience lives this every day.

Senior life & lifestyle

Active agers & silver influencers

Over 60 and online? You challenge every stereotype about aging and tech. We want to amplify your voice.

Health & wellbeing

Health, dementia & wellbeing creators

If your content touches mental health in later life, cognitive wellbeing, or healthy aging — we're aligned.

How it works

Four steps to join

1

Apply

Tell us who you are and why this mission matters to you.

2

Connect

We review and reach out within 5 working days for a quick intro call.

3

Co-create

Together we develop content that feels natural to your platform and audience.

4

Launch

Publish, grow, and make a real difference. We support you every step.

Apply to Club Amara

Ready to tell stories that matter?

No pitch deck needed. Just be real — we care about your connection to this mission, not just your metrics.